About five years ago, Vanta CEO and cofounder Christina Cacioppo received a message from one of the customers of her nascent security and compliance automation company that something was wrong. The automated email the customer received each morning detailing what had happened in their Vanta account in the past 24 hours had the wrong company name in it. Cacioppo responded: “Sorry, there’s a bug. We’ll fix it.” What the customer didn’t realize was that the “automated” email was actually one that Cacioppo had sent early that morning. Cacioppo, who had founded Vanta just months earlier, set her alarm each day for 5:45 a.m. and crafted the emails by hand. She did this to make sure customers liked the emails before spending time writing code that would automate them. Once she knew what customers wanted, she and Vanta’s founding team sat down and wrote the code—and didn’t need to change it for a year and about five years ago, Vanta CEO and cofounder Christina Cacioppo received a message from one of the customers of her nascent security and compliance automation company that something was wrong. The automated email the customer received each morning detailing what had happened in their Vanta account in the past 24 hours had the wrong company name in it. Cacioppo responded: “There’s a bug, we’re so sorry. We’ll fix it.” What the customer didn’t realize was that the “automated” email was actually one that Cacioppo had sent early that morning. Cacioppo, who had founded Vanta just months earlier, set her alarm each day for 5:45 a.m. and crafted the emails by hand. She did this to make sure customers liked the emails before spending time writing code that would automate them. Once she knew what customers wanted, she and Vanta’s founding team sat down and wrote the code—and didn’t need to change it for a year and a half. It’s just one example of the Ohio native’s scrappy approach—which also included everything from buying coffee in bulk from Costco to running Vanta without formal executive or staff meetings for its first two years. That hustle has helped her company land an estimated 5,000 customers including Quora, Autodesk and payments software firm Modern Treasury, with 600 new customers signing up each quarter, according to Vanta. Cacioppo has also helped score $203 million in funding to date from such venture capital firms as Craft Ventures and Sequoia, including $110 million raised in June 2022 that values the company at $1.6 billion. That’s enough to earn Cacioppo, 36, a spot on Forbes’ list of America’s Richest Self-Made Women with a $385 million fortune based on her stake in Vanta. “Prior to Vanta, the way security and compliance was done was entirely with spreadsheets and screenshots of information that were collected in folders and shown to [certified public accountants],” Cacioppo says. “What we built was a way to do almost all of that work, and do it automated.” Cacioppo cofounded Vanta with Erik Goldman, a software engineer and product designer who is no longer involved in the company. Vanta’s software automates businesses’ security compliance processes, saving companies time and money. The “security” piece means helping companies meet certain standards for managing and storing customer data; “compliance” is the process of getting certified for doing so. Historically, the process was a highly manual annual or bi-annual scramble. Vanta automates that process via continuous monitoring and real-time reports called “trust reports.” Then auditors, including a network of Vanta-vetted professionals, can go through the data and, hopefully, certify the company as compliant with an array of standards—such as SOC 2, ISO 27001, HIPAA, GDPR, USDP and others—more quickly. Read the full story on Forbes: https://www.forbes.com/sites/phoebeliu/2023/06/25/how-christina-cacioppo-built-startup-vanta-into-a-16-billion-unicorn-to-automate-complicated-security-compliance-issues/?sh=17013bc51616 Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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